Week 10 EOC: Promotion Without Discounting

I’m going to be promoting my restaurant by offering coupons and discounts!

Nah, I’m kidding. I was already hoping that the uniqueness of my restaurant would offer the experience to the customers that I am trying to give them. It is at least unique to the local area since Las Vegas is lacking a place to go out to enjoy a vegan meal. I have preached before about how I don’t want people believing that my vegan bar and restaurant is only for people who live a vegan lifestyle. My restaurant caters towards absolutely everyone, and if it is okay to say, I would prefer people who are NOT vegan to eat at my restaurant. That is the entire purpose of it: to promote the idea of veganism. So if someone was to come in and had no idea what the concept of veganism was, they would get a vegan experience by merely ordering something from the menu. The place would show that you don’t have to include animal products to enjoy a meal out or even at home (since maybe the restaurant could inspire some folks into attempting a vegan meal at home). That is also where the idea of offering a menu with dishes that traditionally have animal products in them, are given a vegan spin comes from.

So since veganism is such a foreign idea to Las Vegas, when a customer is engaging in a vegan act just by eating something should already be an experience itself. To up the ante for the experience, that is where the bar comes in. Serving alcohol can be for anyone (unless they are underage of course) regardless of what type of diet they live by. 

Week 9 EOC: Three Great Mission Statements

Michael Sherman's mission statement is the one I found to be the best so far. I like how it infers towards the local community. His bar really sounds like its giving back to the people by offering a theme and setting of the bar to be Caribbean and when we think of the Caribbean we think of a place to relax and cool off since we live in the dry desert. The bar sounds like a fun experience for locals to hang out at.

Kattie Gomez's "The Bean Break" sounds like it has a similar objective for their mission statement: something for everyone. I always like place or product that can offer something for all kinds of people. However, what I am confused about is where they are talking about the "creative entertainment," when initially describing their coffee shop since it sounds like a place to lounge and kick back. It was mentioned that older people probably wouldn't like the entertainment,  so it makes it sound like it may not be such a stress-free and mellow environment if its going to appeal more to a younger crowd (15-25). I think it is a mistake to point out something that someone could not like about the restaurant.

Jose Mayorga's was great. You can already imagine the sort of experience you would get at his bar just by reading it. A stadium experience sounds very intense but at the same time, it could be very heated in some situations since we all know how aggressive football fans can be.

What I looked into the mission statement were on how detail their were about the experience they are going to offer. All of these mission statements I found to fall into this quote, which is the basis of a good mission statement. "A company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create."