Michael Sherman's mission statement is the one I found to be the best so far. I like how it infers towards the local community. His bar really sounds like its giving back to the people by offering a theme and setting of the bar to be Caribbean and when we think of the Caribbean we think of a place to relax and cool off since we live in the dry desert. The bar sounds like a fun experience for locals to hang out at.
Kattie Gomez's "The Bean Break" sounds like it has a similar objective
for their mission statement: something for everyone. I always like place
or product that can offer something for all kinds of people. However,
what I am confused about is where they are talking about the "creative
entertainment," when initially describing their coffee shop since it
sounds like a place to lounge and kick back. It was mentioned that older
people probably wouldn't like the entertainment, so it makes it sound
like it may not be such a stress-free and mellow environment if its
going to appeal more to a younger crowd (15-25). I think it is a mistake
to point out something that someone could not like about the
restaurant.
Jose Mayorga's was great. You can already imagine the sort of experience you would get at his bar just by reading it. A stadium experience sounds very intense but at the same time, it could be very heated in some situations since we all know how aggressive football fans can be.
What I looked into the mission statement were on how detail their were about the experience they are going to offer. All of these mission statements I found to fall into this quote, which is the basis of a good mission statement. "A company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create."
No comments:
Post a Comment