Business Mission Statement

The Verdura Bar & Restaurant a vegan bar and restaurant. If the rest of the world is going green, our bodies should go green too. Veganism keeps the body up to optimal health and to live longer. Following a vegan diet improves health such as clear skin, easier digestion, lower risks of diseases, and better weight management. An improved health means a better life. It also benefits animals since they and their children are not used in a vegan diet, which is the definition of being a vegan. "Consumers usually face a broad array of products and services that might satisfy a given need. How do they choose among these many market offerings? Customers form expectations about the value and satisfaction that various market offerings will deliver and buy accordingly." (pg. 7)

We obviously do not include any animal products in our food so not only do we cater out towards those who are vegan, but support animal rights. Las Vegas seems to lack a spot for a place for vegans to sit and enjoy a meal out of the house, alongside a bar to meet other vegans as well. Not only is Verdura a place for vegans, but our menu has veggie spins on dishes that usually include animal products, such as the Veggie Burger, Veggie Spaghetti, and Vegan BLT. The last thing we want people to believe is that the Verdura is for vegans-only, which is not true. We have something for everyone regardless of what anyone’s diet is, so everyone's experience will be something unique and different. "A company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create." (pg. 41)