A lot of different ads were aired during the Super Bowl 2013
and one of them I remember standing out the most for me was the ad for
GoDaddy.com. The ad was part of a campaign called Sexy meets Smart and their
idea of it was to pair a sexy blonde super model up with a red blotched face
chubby computer nerd to make out for awkward amount of time and pretty audibly
too. I share my disgust with this commercial along with thousands (maybe
millions?) of others who were a little grossed out and I sympathized for those
who were possibly offended. In fact, it was rejected twice by CBS because it
was deemed as too inappropriate to air. “Go Daddy further claimed that two
other versions of this ad were rejected by CBS for being too indecent, so
perhaps this is the mild version.” - Adweek.com.
Regardless of all our feelings towards the commercial, its outcome was a
success. GoDaddy.com posted reports of new customers and new sales than more
than any other day throughout their entire Super Bowl history. “According to
Mashable, that translates to the company’s biggest sales day in history, with
hosting sales jumping 45 percent, domain sales up 40 percent, and new mobile
customers up 35 percent.” - VentureBeat.com.
The Sexy-Meets-Smart commercial also was the most tweeted about compared to any
other Super Bowl ad, regardless of how inappropriate it was. I guess an ad
doesn’t have to necessarily be positive to be the most tweeted about. “GoDaddy's
ad, in which model Bar Refaeli makes out, rather grotesquely, with an
overweight "nerd," netted 290,000 reactions on Twitter — 126,000 more
than the runner-up, Budweiser.” - Mashable.com.
So after reading the statistics and no matter how good or bad a commercial can
be, it can still be deemed positive in other ways, just not always visually.
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