Product

The products that the restaurant will have are pretty obvious: absolutely everything in our ingredients to make a dish has no use of animal products in it; it MUST have no animal products, otherwise the restaurant would not be vegan (and there goes my whole project). Most products would be fresh fruits and vegetables as well as some grains and nuts. This is also the basis of the entire vegan experience. “When designing products, marketers must first define the core, problem-solving benefits or services that consumers seek. A woman buying lipstick buys more than lip color. Charles Revson of Revlon saw this early: ‘In the factory, we make cosmetics; in the store, we sell hope.’” (Marketing: An Introduction for Education Management Corporation, pg. 210).

Our products are more than just eating a simple vegan burger or a slice of vegan cake. We want people to see why veganism is a promotion for the greater health of your body and the greater freedom for animals’ bodies. The essence of our products and restaurant is to offer a promising and healthy future by choosing to go vegan. “Product planners must build an augmented product around the core benefit and actual product by offering additional consumer services and benefits.” (Marketing: An Introduction for Education Management Corporation, pg. 211) This is also the foundation of why I would like not just people who are already vegan, but to reach out to those who still use animal products in their diet and inform them of an alternative lifestyle that would benefit them in the long run. Animals also get to have these benefits as well since their bodies or any of their “products” are not utilized in the vegan diet.