Wednesday, February 27, 2013

Week 8 BOC: Progress on My Final Project - Bar

The progress on my final project is still making baby steps. After finalizing with the Japanese bento box idea, I have happened to remain on the fence between this idea and my original, which was a vegan bar. It was a great idea at first because I thought it had a lot of potential. Other than not having a name, my pitch towards the instructor went very well. I even had a great slogan for my vegan bar: “If the entire world is going green, why shouldn't our bodies go green as well?” Okay well, at least I thought it was great. Anyways, it has been a week now and I should come to a consensus on what kind of bar I want to open. As I have explained before, the Japanese bento box idea caters towards children and will be established as a family restaurant. But if it is going to be a family restaurant it might be difficult to actually even call it a “bar.” Besides my indecisiveness everything is going well. I have the location picked out for my bar here on Green Valley Pkwy; it is near the school and I also live here on Green Valley. I choose the location here on this street because I am a familiar and comfortable around this part of town.



Now that I am putting more thought into it, I think I will go back to my vegan bar idea. I think my Japanese bento box is flawed and I am having a little trouble conjuring the idea and how it will go in my head. And if I cannot see more good than bad in this idea, I might as well not go with it and scrap it. So… vegan bar it is! Alcohol is vegan after all.

It is called Verdura (still not sure whether or not to add "The" at the beginning of it), the bar will feature a "go green" theme and will offer many different vegan types of recipes, even recipes that originally require meat or other animal products, like veggie burgers, vegan ice cream, and vegan bacon (yes, it exists!). Some options on the menu will also include veggie spins on recipes that include meat like spaghetti. So even if people are not vegetarians/vegans, the options on the menu will be for everybody. I think the bar will be for people who are in their early twenties--a young crowd. I think the alcohol will be the biggest money maker since after all, it is a bar. I would like to do all of the visual appeals for this bar, such as the design, the logo, the layout, the colors, and menu. I am capable of taking the photo of the place of the bar and later opening the photo into Photoshop and adding the logo on the building, even though I am not a graphic designer (using Photoshop is my strong suit since I am a photographer). I thought about somehow accessing the inside of the place to make a layout of the bar, but if not, I will sketch up some sort of blueprint. Lastly, the menu is something I would like to work on and spend most of my time on since it’s the most important factor next to the beer. I would like for my top seller to be a meal that traditionally uses meat, like a veggie burger or a veggie BLT. I am planning to come up with a great veggie burger recipe, try it out and after some trial & error, maybe offer free samples of it to draw in people and advertise my bar. I am thinking that most people still eat meat because of taste preferences, but offering a menu that has traditional meat recipes will cater to these omnivores instead of just vegetarians.  The last thing I want people thinking about my bar is that it is just for non-meat eaters, which is absolutely untrue. My bar is for everyone. Maybe I would somehow mention that when advertising.

I think the bar will be a success since Las Vegas seems to be lacking something that infers to people who choose to not use animal products for consumption and this bar will be a fair option for those people. I think this will make my bar from everyone else's since it is unique.

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