Situation or SWOT Analysis

The strengths of the restaurant are pretty much the core of what we are trying to do; promoting veganism. Since the idea of a vegan lifestyle is not all that common here in Las Vegas, I see this as a strength. I am offering something new and different to the local community to engage into. My restaurant is unique enough to get the populace curious enough to find out more about it. Another strength is that it helps the animals and attempts to enforce their rights since they cannot speak for themselves. We also infer towards local vegans to give them a place to go out instead of being homebound to their meals since there are not a whole lot of vegan options in Las Vegas.

Weaknesses would include the acquirement of fresh products. If there are distributors that are willing to change that, that would be great but seeing as we are in the desert we may have to rely on imports from others states maybe even countries too. Another weakness is how the word “vegan” somehow became tainted. I know, I know… most vegans that people have talked to tend to be pretty stuck-up and condescending towards people who still choose to eat meat and other animal products. We are not like that at the Verdura Bar and Restaurant. We are simply inviting people to come and give it a try and have a vegan experience; just something different for once. “The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats.” “(Marketing: An Introduction for Education Management Corporation, pg. 56).

There are plenty of opportunities for the restaurant. Recently was Saint Patrick’s Day and we all know how the color green is heavily associated with this holiday. Of course, green is also a symbolic color for the care of the earth and being more energy sufficient. “Going green” is also part of the slogan for the restaurant. Any chance that the color green can be involved with the restaurant is a very helping factor for promotional ideas. Another opportunity would be the involvement of animal rights activists. The restaurant could be involved in charities, donations, and such for the support of animals. I even thought of the restaurant possibly hosting adoption events.

I could only think of one threat that the restaurant could have and it is absolutely a dreadful one and that is lack of interest. Maybe there is a possible reason for veganism to not be so popular here in Las Vegas. It is likely that the views and opinions towards being a vegan have already been established and frankly, it is not so good. Las Vegas probably already has put its foot down about going vegan simply the residents here are not much of a fan of the idea of the vegan diet. If the entire city of Las Vegas already has no interest in a vegan bar and restaurant then there would be no point to continue with this idea. The only thing that I see out of this is to erase what negative opinions Las Vegas has and attempt to reshape it into something positive so it can serve as a factor in strength. “It should analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue. “(Marketing: An Introduction for Education Management Corporation, pg. 56).