Distribution

As a vegan restaurant, I would like to aim as close as possible in obtaining fresh ingredients. However, we are located in the desert and our best bet in using fresh items would be California, in terms of proximity. I remember hearing that Mexico is also a distributor of produce in the United States so that country could also be a consideration as well. There are local grocery stores that could also have what we need, like Whole Foods. “Marketing success will require building relationships with other company departments, suppliers, marketing intermediaries, customers, competitors, and various publics, which combine to make up the company’s value delivery network.” (Marketing: An Introduction for Education Management Corporation, pg. 67)

But what about the restaurant and how are we involved in distribution for our customers? I guess aesthetically, we would like to distribute the idea of veganism and our products and values will help distribute that concept. We would also distribute the starting point for people to become vegan and hopefully will become inspired. Now… back to reality, I guess we could be about to distribute what we serve by offering a restaurant of course. This would be just a small restaurant to start giving out something different so it’s not like we could rely on retailers to start selling our packaged menu items. “Whereas, large-scale retail chains dominate the U.S. scene, much retailing in other countries is done by many small, independent retailers.” (Marketing: An Introduction for Education Management Corporation, pg. 502). A few small vegan joints would be an interesting idea, but this is a bar as well. Like in other nations, it depends on the location and population, so small distribution structures are formed so people could walk or use a bike to get there. Las Vegas you kind of have to use a car to get around town and from what I have witnessed, there are many joggers and people on bicycles that get around the area (Green Valley) so I think having one restaurant in town will do great.