Of course what would be of a restaurant if there were no
customers? The concept of veganism is about eating what is right and the support
of animal rights. Animals do not have a voice of their own and we are the ones
who can speak up for them; vegans are the voice of the voiceless (sounds noble,
doesn’t it?) The Verdura Bar and Restaurant wants to connect with its customers
as much as possible, by relating to each other based from our dietary choices.
If the customer and the restaurant understand each other, it is bound that a
good long-term and deep relationship will ensue. How we establish a
relationship with our customers is on a personal level. The restaurant likes to
partake into events that promotes and supports animal rights, such as adoption
events for animals that are in need. So by doing this, local adoption centers
and other animal lovers will provide the proof of how good of a reputation we
have. Having outside association will
spread our good deed for animal rights and hopefully others who are not vegan
understand our views on how we as humans should treat animals. “Many managers
think that “doing things right” (implementation) is as important as, or even
more important than, “doing the right things” (strategy). The fact is that both
are critical to success, and companies can gain competitive advantages through
effective implementation.” (Marketing: An Introduction for Education Management Corporation, pg. 57) All of this event plannings and gatherings
may seem like a lot of work for one person, but that is sort of the idea behind
it. If we can get as many people involved, maybe more people will understand the
word of veganism and hopefully become vegan themselves. Then as vegans, they
are most likely to turn out to become activists and get more involved with
whatever rights they are fighting for. Together as vegans, it can happen. “If the company is very small, one person might do all of
the research, selling, advertising, customer service, and other marketing work. As the company expands, a marketing department emerges to plan and carry out marketing activities.”
(Marketing: An Introduction for Education Management Corporation, pg. 58)
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