Price

Price is definitely important when it comes to running my restaurant! All the time I hear excuses on why people choose to continue to include animal products into their diet and the most popular one seems to be, "Eating healthy costs too much!" Yes, I can empathize with those who use this rebuttal since I have used it before too so once again, not only the vegan restaurant will cater to everyone but it also includes those who still want a healthy animal-free meal without spending big or taking the time to research and learn how to properly follow a vegan diet.  However, the pricing must be set right so it can meet the costumer’s satisfaction and bring in some good revenue. “ If customers perceive that the price is greater than the product’s value, they will not buy the product. Product costs set the floor for prices. If the company prices the product below its costs, company profits will suffer.” (Marketing: An Introduction for Education Management Corporation, pg. 275) The pricing for the vegan restaurant is going to be beneficial for both the restaurant and it’s customers. Wouldn't it be more fair if people who are vegans get the option to go and eat out too, just like those who are not vegans and also do not want to spend a whole lot for one night’s out for a healthy meal? That is what I am attempting to do. However, the customer’s do need to see that the meals that are offered are indeed worth the price they are set at. The restaurant and the costumers both need to meet in the middle on the price so that it benefits everyone in the end. “More and more, marketers have adopted good-value pricing strategies—offering just the right combination of quality and good service at a fair price.” (Marketing: An Introduction for Education Management Corporation, pg. 277) Sorry to say, but since I am not finding Vegas to be trending with the vegan lifestyle, I may be able to manipulate the customers by using their ignorance towards veganism in believing the prices are fair. Not saying that I do not have morals either though.